Plantation Lakes Homes for Sale

Welcome to Plantation Lakes, a stunning neighborhood nestled in the heart of Myrtle Beach, South Carolina, within the vibrant Horry County. This picturesque community offers a unique blend of serene living and coastal charm, making it an ideal place for families, retirees, and anyone looking to enjoy the best of beach life.

Plantation Lakes is renowned for its beautiful homes, many of which feature expansive waterfront views, lush landscaping, and modern amenities. The neighborhood boasts a variety of architectural styles, ensuring that there’s a perfect fit for every taste and budget. Whether you’re searching for a cozy single-family home or a luxurious estate, you’ll find an impressive selection of homes for sale that cater to diverse lifestyles.

Beyond the beautiful residences, Plantation Lakes offers an array of community amenities, including scenic walking trails, playgrounds, and access to pristine lakes perfect for kayaking or fishing. The sense of community here is palpable, with neighbors often gathering for social events and activities, fostering a welcoming atmosphere.

Location is key, and Plantation Lakes does not disappoint. Just a short drive away, you’ll find the sandy shores of Myrtle Beach, world-class dining, shopping, and entertainment options. The area is also conveniently located near top-rated schools and healthcare facilities, making it an ideal choice for families.

If you’re ready to embrace a lifestyle filled with sunshine, relaxation, and community spirit, explore the homes for sale in Plantation Lakes today. Your dream home awaits in this enchanting Myrtle Beach neighborhood!

Newest Plantation Lakes Homes for Sale

$1,290,000

4 Beds ⋅ 4 Baths ⋅ 2621920 MLS

Welcome to 8712 Rivolo Ct, where spacious living, thoughtful updates and exceptional indoor-outdoor entertaining come together in the highly sought-after Plantation Lakes community of Carolina Forest. Situated on approximately .67 acres, this impressive 4-bedroom, 3.5-bath home offers approximately 3,628 heated square feet, a three-car garage and beautifully designed spaces for both everyday living and entertaining. Step inside to a freshly painted interior complemented by brand-new carpet upstairs and brand-new light switches and electrical updates throughout. At the heart of the home, the kitchen offers abundant counter space and cabinetry, enhanced by brand-new under-cabinet lighting. An oversized island with a vegetable sink provides additional prep and gathering space, while stainless steel appliances, a six-burner gas range and double ovens make the kitchen equally suited for casual meals and entertaining. A walk-in pantry with new custom shelving provides even more storage, while the adjoining butler's pantry features wine racks, upper and lower cabinetry and its own refrigerator. The main living space is anchored by a gas fireplace featuring brand-new tile on both sides, creating a beautiful focal point. The home's bathrooms have also received extensive updates. Both the first-floor full bath and primary bath have been fully updated. Upstairs, the Jack-and-Jill bath features a brand-new tub, tile and fixtures, along with new sink bowls, fixtures, mirrors and a comfort-height toilet. The half bath has also been updated with a brand-new comfort-height toilet. Outdoor living is a standout feature of this property. The recently resurfaced heated saltwater swimming pool creates the centerpiece of a private backyard retreat, complemented by an outdoor kitchen with a brand-new, never-used five-burner gas grill and a gas firepit for gathering on Carolina evenings. All exterior balconies feature brand-new flooring, providing even more space to relax and enjoy the outdoors. Enjoy a evening stroll on the lake thanks to your private boat dock. Additional features include irrigation, a central vacuum system and storage racks in the spacious three-car garage. Plantation Lakes offers one of Carolina Forest's most distinctive lifestyles, centered around an approximately 170-acre boatable lake with miles of shoreline. Residents enjoy an impressive amenity center, swimming pools, fitness facilities, tennis and basketball courts, recreation areas and opportunities to enjoy life on the water. Conveniently located in Carolina Forest with access to Myrtle Beach shopping, dining, golf, entertainment and the Grand Strand's beautiful beaches, 8712 Rivolo Ct offers an exceptional combination of space, thoughtful updates and resort-style outdoor living. From the chef-inspired kitchen and generous storage to the heated saltwater pool, outdoor kitchen and expansive homesite, this is a home designed to enjoy the best of coastal Carolina living.

8712 Rivolo Ct., Myrtle Beach

Listing courtesy of Listing Agent: Matt Harris (matt.screaltor@gmail.com) from Listing Office: Real Broker, LLC.

$945,000

4 Beds ⋅ 4 Baths ⋅ 2620340 MLS

Set on approximately 0.85 acres along one of the largest and most desirable portions of Plantation Lakes’ 170-acre boatable lake, this 3,707 SF Mediterranean-style 4BR/3.5BA home offers a rare combination of space, privacy and true lakefront living. Located on highly sought-after Carrington Drive, known for some of Plantation Lakes’ most distinguished properties, this home stands apart with expansive water views, a substantial homesite and a private boat slip just steps from the backyard. Plantation Lakes offers a unique boating lifestyle, allowing residents to enjoy boating directly from home without being on the Intracoastal Waterway. The bright, open floor plan features a custom kitchen with granite countertops, stainless steel appliances and large island, plus a separate eating area. The primary suite offers vaulted trey ceilings, a large walk-in closet and luxurious tiled shower, while spacious secondary bedrooms and a versatile bonus room provide plenty of flexibility. Enjoy direct access to the lake and its extensive shoreline, along with Plantation Lakes amenities including two pools, fitness room, lighted tennis and basketball courts, and clubhouse. The home’s approximately 0.85-acre homesite, 3,707 SF, premier Carrington Drive location, expansive lake setting and private boating access make it a distinctive property within Plantation Lakes. HVAC approximately 5 years old. Minutes to the beach, shopping, dining, golf and entertainment. Exterior images reflect new paint color; seller will paint or provide a credit at closing. All measurements approximate.

9474 Carrington Dr., Myrtle Beach

Listing courtesy of Listing Agent: Joseph Barrientos Fierros () from Listing Office: Century 21 The Harrelson Group.

$1,250,000

5 Beds ⋅ 5 Baths ⋅ 2620139 MLS

Custom finishes, resort-style amenities, and a private heated saltwater pool—welcome to 309 Welcome Dr! Built in 2023, this impressive stucco home in Plantation Lakes offers thoughtfully designed living space with custom features and exceptional indoor-outdoor living. From the moment you enter the welcoming foyer, the attention to detail is evident. The main living area features a gas fireplace, custom ceiling detail, and quad sliders that open to the rear covered porch and private pool area, creating an ideal space for entertaining or simply enjoying the Carolina lifestyle. The gourmet kitchen is designed for both everyday living and entertaining, featuring quartz countertops, an oversized island, gas cooktop, vent hood, wall ovens, and pantry. A formal dining area adjacent to the kitchen provides the perfect setting for everything from casual family dinners to entertaining guests. The spacious primary suite offers a tray ceiling and luxurious bath with a jetted soaking tub, quartz-tiled shower, dual vanities, and quartz slab backsplash. The oversized primary closet is exceptionally appointed with custom organizers and a center dresser island. The desirable split-bedroom floor plan provides privacy and flexibility. A secondary suite on the main level includes a large closet and private attached bath, with an additional guest bedroom and bath. Upstairs, you'll find another full bath, a guest bedroom, and an additional bedroom/bonus room—perfect for guests, a home office, media room, or whatever fits your lifestyle. A walk-in attic provides valuable additional storage. Additional custom features include a central vacuum system, Laundry Room and half bath, adding convenience and functionality to this thoughtfully designed home. Step outside and discover your own private retreat. The rear covered porch features a complete outdoor kitchen, making it the perfect spot for grilling, dining, and entertaining. Beyond the porch, the in-ground heated saltwater pool is surrounded by expansive porcelain pavers and complemented by an attached outdoor pool half bathroom and outdoor shower, creating the ultimate backyard retreat. The oversized six-car driveway provides plenty of room for vehicles and guests. And then there’s Plantation Lakes! Residents enjoy an impressive collection of amenities, including two large swimming pools connected by waterfalls, a family splash area, a quieter adult pool section, tennis courts, fitness center, day boat docks, and so much more. 309 Welcome Dr combines custom construction, flexible living space, and resort-style amenities in one exceptional Plantation Lakes home. Come see it for yourself—you may not want to leave!

309 Welcome Dr., Myrtle Beach

Listing courtesy of Listing Agent: Christine Orlando (Cell: 843-999-5582) from Listing Office: Realty ONE Group DocksideNorth.

$849,900

5 Beds ⋅ 4 Baths ⋅ 2620086 MLS

Lakefront living meets your own private backyard retreat at 8501 Juxa Drive in Plantation Lakes. This spacious all-brick home offers approximately 3,300 heated square feet with five bedrooms, three full bathrooms, and one half bathroom, all set along the community’s impressive 170-acre lake system. The backyard is the centerpiece of the property, featuring a heated saltwater pool, hot tub, expansive paver patio, screened porch, fenced yard, and outstanding lake views. It is an exceptional setting for entertaining, relaxing by the water, or enjoying the coastal lifestyle year-round. Inside, the large kitchen offers abundant cabinetry, granite countertops, a center island, pantry storage, and an adjoining breakfast area that opens into the main living room. The front entry is flanked by a dedicated office and formal dining room. A second flex room, large laundry room, and half bathroom complete the main level. Upstairs, the oversized primary suite includes a walk-in closet and spacious private bathroom. Two bedrooms share a Jack-and-Jill bathroom, another bedroom features its own en-suite bathroom, and the fifth bedroom can also serve as a media room, workout space, or additional office. Additional highlights include a fireplace, hardwood flooring, irrigation system, side-load two-car garage, and generous storage. Plantation Lakes offers a clubhouse, community pool, tennis courts, boat ramp, and miles of shoreline for enjoying life on the water. Located outside the Myrtle Beach city limits while carrying a Myrtle Beach address, this home is convenient to the beach, shopping, restaurants, golf, entertainment, and Myrtle Beach International Airport.

8501 Juxa Dr., Myrtle Beach

Listing courtesy of Listing Agent: Jason Ellis () from Listing Office: JTE Real Estate.

$850,000

4 Beds ⋅ 4 Baths ⋅ 2619686 MLS

Welcome home to this lovingly cared for original owner lake front retreat nestled on an expansive 0.66 acre lot in the heart of Plantation Lakes. From the moment you arrive the seawall and Trex decking set the stage for the relaxed waterfront lifestyle that awaits. With 3457 heated square feet this thoughtfully designed 4 bedroom 3 bath home plus bonus room offers room for everyone whether you are gathering around the propane fireplace in the main living area retreating to the private 4th bedroom office or unwinding in the Carolina room overlooking the tranquil lake. The gourmet kitchen features double ovens and all original appliances while heated bathroom floors add a touch of everyday luxury. Step outside to the screened porch and let the peaceful lake views melt the day away. Thoughtful upgrades throughout include hardwood and tile flooring, custom blinds, upgraded windows, central vacuum, whole house water filtration system, 2 separate water meters, irrigation, and a bonus room with water roughed in for a future bath. The expansive backyard offers plenty of room to add a pool and create your own private outdoor oasis. Living in Plantation Lakes means enjoying a stunning 170 acre lake with over 15 miles of interconnected shoreline, a magnificent clubhouse, two large outdoor pools, lighted tennis and basketball courts, a community boat ramp, and endless opportunities for pontoon boating and waterfront recreation. All of this just minutes from the Atlantic Ocean, award winning Carolina Forest schools, championship golf, and premier dining. Do not wait and schedule your private showing today.

8140 Wacobee Dr., Myrtle Beach

Listing courtesy of Listing Agent: Jennifer Burgess () from Listing Office: JTE Real Estate.

$625,000

4 Beds ⋅ 3 Baths ⋅ 2619050 MLS

Welcome to Plantation Lakes in Carolina Forest! This impressive brick-exterior, 3–4 bedroom, 2½-bath sprawling ranch-style home offers approximately 3,600 total square feet and is beautifully situated on a generous .49-acre homesite. Built in 2006, this 1½-story residence combines timeless craftsmanship with numerous recent improvements and an exceptional setting surrounded by mature, thoughtfully maintained landscaping. Step inside and discover a spacious, flexible floor plan designed for both comfortable everyday living and entertaining. The remodeled kitchen, completed with rich cherrywood and ivory cabinetry, features granite countertops, stainless steel appliances, a wine refrigerator, pantry, and breakfast nook. The inviting living room showcases a propane fireplace, while the Carolina Room provides a bright and versatile additional living space with abundant windows and its own half bath. The spacious primary suite offers double tray ceilings, his-and-her walk-in closets, and a remodeled primary bathroom completed in 2023. Throughout the home, you'll find beautiful hardwood flooring, crown molding, and an abundance of storage. The bonus room, complete with a walk-in closet, offers excellent flexibility and can function as a fourth bedroom, office, media room, or additional living area. Numerous important updates have already been completed, including replacement of all HVAC units and installation of new windows in the enclosed sunroom, both approximately in 2023, along with a newer water heater. A second meter was added for irrigation, and the property features a Rain Bird irrigation system serving the beautifully landscaped grounds. Mature landscaping includes fruit-bearing trees and fig trees, along with a Japanese maple and attractive water features, creating a private and welcoming outdoor environment. The home also offers a two-car garage with parking for approximately six vehicles, providing plenty of room for residents and guests. Beyond the property itself, Plantation Lakes offers an exceptional array of amenities. Residents enjoy a newly renovated clubhouse with a gym and kitchen, grilling area, multiple swimming pools—including an adults-only pool and an infant area—playground, sandy volleyball court, pickleball and tennis courts, and a dock with boat slips and pavilion along the Intracoastal Waterway. Ideally located within Carolina Forest, Plantation Lakes offers a wonderful combination of space, privacy, community amenities, and convenience. With its brick exterior, nearly half-acre homesite, remodeled kitchen and primary bath, extensive 2023 improvements, flexible living spaces, and resort-style community amenities, this is a home that offers both comfort and lifestyle in one exceptional package. Must see to experience this incredible community and home firsthand. Priced to sell and won't last!!!

9729 Armelise Dr., Myrtle Beach

Listing courtesy of Listing Agent: Catherine Marie Critelli () from Listing Office: Realty ONE Group Dockside.

$996,900

4 Beds ⋅ 4 Baths ⋅ 2617526 MLS

Welcome to luxury lakefront living in the highly desirable Plantation Lakes community! This custom-built, all-brick home is situated on a spacious cul-de-sac lot and features 4 bedrooms, 4 full baths, including a first-floor guest/in-law suite with a private bath, a fitness room, and a large bonus room with a wet bar. Loaded with upgrades, the home offers granite countertops, 42-inch custom cabinetry, custom flooring and tilework, multiple surround sound systems, and quality finishes throughout. The spacious primary suite features a private balcony overlooking the pool and lake, dual vanities, and separate walk-in closets. Step outside to your private backyard oasis complete with an in-ground pool and private dock. Conveniently located near shopping, dining, golf, top-rated schools, and just a short drive to the beach, this exceptional waterfront home offers the perfect blend of luxury, comfort, and location. Seller is a licensed SC Realtor.

827 Oxbow Dr., Myrtle Beach

Listing courtesy of Listing Agent: Byron Macdonald () from Listing Office: BeachConnection Realty.

$599,900

4 Beds ⋅ 3 Baths ⋅ 2617456 MLS

Perfectly positioned on a quiet, private street with cul-de-sacs at both ends, this exceptional home offers a peaceful setting with minimal traffic while still providing convenient access in and out of the subdivision. Situated on a large private lot of nearly half an acre with no directly facing neighbors, the property enjoys an expansive backyard and extensive mature landscaping that create an unmatched sense of privacy and space. A charming front porch welcomes you home, while the impressive curb appeal is enhanced by a circular driveway in the front and an extended driveway leading to the side-load garage, providing abundant parking and convenience for guests and everyday living. Inside, custom craftsmanship and upscale finishes are showcased throughout, including plantation shutters on every window, extensive crown molding on both levels, elegant wainscoting, board and batten accents, and a stunning staircase featuring hardwood treads and iron balusters. Designed with both comfort and entertaining in mind, the main level features a formal dining room, spacious family room with a gas fireplace, powder room, breakfast nook, and a beautifully appointed kitchen complete with quality maple cabinetry, solid surface countertops, and upgraded stainless steel appliances. The first-floor primary suite offers a private retreat with generous proportions and a luxurious bath. Throughout the home, oversized rooms provide exceptional flexibility and comfort for everyday living. Travertine tile flooring extends throughout the first floor, while the upstairs living areas feature hardwood flooring and brand-new carpet. All secondary bedrooms are oversized and include walk-in closets with custom closet systems, while both full bathrooms offer double vanities for added convenience. One of the home's most impressive features is the versatility offered by two oversized bonus rooms creating endless possibilities for playrooms, hobby spaces, or an easy conversion to a fifth bedroom while still retaining additional bonus space. The upstairs media room includes surround sound, while the dedicated office features custom built-in desks ideal for remote work or study. Additional improvements include a new roof installed in 2021 and HVAC replacement in 2018, providing peace of mind for years to come. Located in Plantation Lakes, one of Carolina Forest's most established and prestigious communities, residents enjoy an outstanding collection of amenities including tennis courts, pickleball courts, basketball courts, a fitness center, beach volleyball, playground, clubhouse, two resort-style pools including a dedicated adult-only quiet pool, a kiddie pool, and an expansive lake system complete with a boat launch and dock access.

552 Walcott Dr., Myrtle Beach

Listing courtesy of Listing Agent: Ryan Korros Team (Cell: 843-455-6580) from Listing Office: RE/MAX Southern Shores.

$974,900

4 Beds ⋅ 4 Baths ⋅ 2617341 MLS

Discover exceptional comfort and timeless style in this beautifully maintained two-story home located in the Plantation Lakes community. Offering 4 bedrooms and 3.5 bathrooms, this imaculate residence features a thoughtfully designed floor plan with wood and tile flooring throughout. The chef's kitchen is both stylish and functional, including a gas range, stainless steel appliances, solid stone countertops, generously-sized center island and walk-in pantry, and ample cabinet and counter space. In addition, the laundry room is conveniently located just off the kitchen, and provides added everyday functionality. The family room showcases a soaring 20' tall coffered ceiling, abundant natural light, and fireplace that serves as a warm, inviting and dramatic focal point. A dedicated home office with french doors on the main level offers another flexible space for remote work, hobbies or additional living needs. The spacious primary suite serves as a private retreat, complete with an adjoining sitting room, two walk-in closets, and an elegant tray ceiling. Upstairs, a catwalk overlooking the family room creates an impressive architectural feature while providing separation between the primary suite and additional bedrooms. Additional highlights include high-end finishes throughout, crown molding, and a finished two-car garage with a bump-out window and extra space. Located in the Plantation Lakes community.

766 Oxbow Dr., Myrtle Beach

Listing courtesy of Listing Agent: Craig Atkins (Cell: 843-504-6656) from Listing Office: RE/MAX Southern Shores.

$660,000

4 Beds ⋅ 4 Baths ⋅ 2616727 MLS

Welcome to this exquisite 4 bed 3.5 bath home situated on a generous .65-acre tree lined lot in the sought-after Plantation Lakes community! No detail has been missed in this stunning home framed by lush established landscaping that features soaring 14' ceilings, hardwood floors, custom millwork, crown mold and ceiling fans throughout, a split bedroom plan, a profusion of windows and transoms that provide wonderful natural light and an incredible backyard. Perfect for entertaining, this home boasts a spacious living room with fireplace, formal dining room enhanced with wainscot panels, and a fabulous gourmet kitchen with gleaming stainless appliances, granite counters, abundant cabinets, tile backsplash, a breakfast bar, work island with double sink, and a breakfast nook. The well-appointed primary suite is a true retreat with double tray ceiling, huge walk-in closet with custom shelving, and bath with double sink vanity, a soaking tub and separate tiled shower. Two additional nice sized bedrooms on the first floor share the second full bath with double sink vanity and tub/shower and there is a powder room and laundry room with cabinets and a utility sink on the first floor as well. Upstairs, the fourth bedroom is ensuite with a large closet and bath with vanity and tub/shower and is ideal for guests. Outside, the expansive backyard has been transformed into a private paradise with 4' Edisto aluminum fencing with two 3' and one 5' arched gates, a 24' x 35' patio area that includes a 24' x 20' area with Ledgestone pavers edged with Crusader bullnose pavers and columns with dusk to dawn lights. There is also a Bullfrog A7L hot tub new in 2024 for you and your guests to enjoy plus ample room for grilling, al fresco dining, relaxing and conversation. The front, side and back yards have all had grass replaced with Zoysia sod and new irrigation lines installed in the backyard with new Rainbird controls in 2024. In addition, an oversized two-car side load garage has shelving for all your projects and there is an extended driveway for additional parking options. Living in Plantation Lakes means enjoying stellar amenities that include two community pools, community boat ramp and day docks, a clubhouse, tennis and basketball courts, volleyball courts, playgrounds, scenic lakes and sidewalks for leisurely evening strolls. Situated in a fantastic central location, this home falls within an award-winning school district and is conveniently close to shopping and diverse dining options in Carolina Forest, golf courses, and medical facilities with easy access to Highway 501, 17 Bypass, 17 Business, and Highway 31. Plus, you will be just minutes away from the beach and all that the Grand Strand has to offer! If you're looking for your dream home, your search ends here! Schedule your showing today to discover everything this impressive home has to offer!

640 Oxbow Dr., Myrtle Beach

Listing courtesy of Listing Agent: Lori Lentz-Widner () from Listing Office: Century 21 The Harrelson Group.

$1,100,000

6 Beds ⋅ 5 Baths ⋅ 2613144 MLS

Luxury Waterfront Living with Private Pool in Plantation Lakes! Welcome home to 9429 Carrington Dr, a stunning custom-built executive estate nestled in one of Carolina Forest?s most coveted luxury communities. Boasting an impressive 6 bedrooms, 3.5 bathrooms, and over 4,500 square feet of meticulously designed heated living space, this all-brick masterpiece perfectly blends timeless sophistication with your own private resort lifestyle. Situated on an expansive, beautifully landscaped 0.73-acre lot, the property offers a commanding presence and an ideal footprint for grand-scale entertaining. Step through the grand entryway to discover an open, light-filled floor plan accentuated by high architectural ceilings, elegant moldings, and a classic fireplace that anchors the main family living space. The kitchen offers a highly functional and spacious layout, complete with solid-surface countertops, a center island, ample cabinet storage, and a sunny breakfast nook for casual everyday dining. Retreat to the luxurious first-floor primary suite, a private sanctuary complete with deep walk-in closets and a spa-like en-suite bath featuring dual vanities, a deep soaking tub, and a deluxe walk-in shower. The crown jewel of this incredible property awaits just outside your back door. Step into a private backyard oasis featuring a gorgeous custom swimming pool that directly overlooks the massive, shimmering lake behind the home. With a rare 0.73-acre lot and a seamless transition to the sweeping waterfront views, it?s the ultimate setting for relaxing, entertaining, and soaking up the coastal Carolina sun. Living in Plantation Lakes means enjoying unparalleled, world-class amenities including a magnificent clubhouse, two large outdoor neighborhood pools, lighted tennis and basketball courts, a state-of-the-art fitness center, a community boat ramp, and over 15 miles of interconnected shoreline perfect for pontoon boating. All of this, located just minutes from the Atlantic Ocean, award-winning Carolina Forest schools, championship golf, and premier dining. Don't wait?schedule your private tour today!

9429 Carrington Dr., Myrtle Beach

Listing courtesy of Listing Agent: Coastal Life Team (Office: 843-903-4400) from Listing Office: CB Sea Coast Advantage CF.

$555,887

4 Beds ⋅ 3 Baths ⋅ 2611859 MLS

REDUCED!! Mediterranean-style 4 BR/3 BA custom home in one of Myrtle Beach's most sought-after communities! First Floor Master Bedroom is spacious, has a double tray ceiling trimmed with crown molding, and a Master Bath fit for a king, featuring double sinks, a luxurious garden tub, separate tiled shower and huge walk-in closet. In the Kitchen, you'll find tons of custom cabinets with attached crown molding, granite counter tops and stainless steel appliances. A generous Breakfast Bar and Eating Area are adjacent to the Family Room that offers plenty of natural light from the large windows and transoms. Outside, enjoy coffee on your large rear patio overlooking a large rear yard perfect for entertaining. Close to all Myrtle Beach has to offer, including many fine restaurants, shopping and of course, the beach! Owner will consider lease/purchase or rent to own with acceptable terms! Don't miss this one!

9060 Abingdon Dr., Myrtle Beach

Listing courtesy of Listing Agent: Robert Mason (Office: 843-796-2111) from Listing Office: Plantation Realty Group.

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Provided courtesy of The Coastal Carolinas Association of REALTORS®. Information Deemed Reliable but Not Guaranteed. Copyright 2026 of the Coastal Carolinas Association of REALTORS® MLS. All rights reserved. Information is provided exclusively for consumers’ personal, non-commercial use, that it may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.